🔗 Internal Linking Plan

CoolerDesk content architecture — hub pages, topic clusters, and anchor strategy for HVAC SEO.

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🏗 Architecture

Hub-and-spoke model: a few pillar pages (broad topics) link down to cluster pages (specific posts). Every cluster page links back to its pillar. Cross-link related clusters with contextual anchors.

Homepage
Links to: FAQ, Content Hub, Pricing, Demos, Growth OS, 9 Landing Pages
Content Hub (/content.html)
Pillar for all 100 blog posts
FAQ (/faq.html)
Pillar for question-based search
9 Landing Pages
Commercial pillars: chatbot, answering, voice, demo, compare, cities
Blog Posts (100)
Clusters linking up to pillars + LPs
Pricing (/pricing.html)
Conversion pillar for all CTAs
Content Hub (/content.html)
Pillar for all 100 blog posts
FAQ (/faq.html)
Pillar for question-based search

🔗 Link Map

FromToAnchor text
Homepage/faq.html"HVAC chatbot FAQ"
Homepage/content.html"HVAC marketing blog"
HomepageGrowth OS"growth checklist"
Homepage/checkout.html"start 7-day trial"
FAQ/content.html"HVAC lead generation guide"
Content Hub/faq.html"common HVAC chatbot questions"
Content HubAustin Demo"see live HVAC demo"
Blog postsHomepage"CoolerDesk AI chatbot"
Blog postsTrial"start your free trial"
DemosTrial"get your HVAC AI site"
Landing PagesBlog posts"related articles" (4 per LP)
Blog postsLPcontextual anchor (1-2 per post)
Content HubLPsnav chips (5 LPs)
FAQLPsnav chips (3 LPs)

📋 Rules

See the full plan in the Growth OS checklist.