Most website visitors don't convert on the first visit. In fact, 97% of first-time visitors leave without taking action. But that doesn't mean they're gone forever. Retargeting brings them back.
It's showing ads to people who already visited your site. They know who you are. They just needed a nudge. Retargeted visitors are 3x more likely to convert than cold traffic.
A Facebook Pixel or Google Ads remarketing tag on your site tracks visitors anonymously. CoolerDesk sites have this built in.
Keep it simple. 'Still dealing with that AC issue? We can help today.' Use an image of a truck or a happy customer. Link back to your site — where the chatbot greets them again.
Don't stalk them. 3–5 exposures per week is enough. More than that feels desperate.
'$25 off any repair. Mention this ad.' Retargeting ads with a specific offer outperform generic brand ads by 40%.
When a retargeted visitor clicks your ad and lands on your site, the chatbot recognizes them (by cookie or UTM) and can say: 'Welcome back! Were you looking at our repair services earlier?'
It's like having a salesperson who remembers every customer who walked by your shop.
You don't need much. $200–$500/month on retargeting is enough to see results for a single-city HVAC company. The chatbot captures the leads those ads bring in.
Retargeting turns 'maybe later' into 'right now.'
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