The quality of your chatbot's answers depends on the FAQs you provide. Here's how to build an FAQ bank that turns casual visitors into booked jobs.
Every FAQ you add is one less phone call your team has to take. The chatbot uses your FAQ bank to answer the 80% of routine questions customers ask every day.
Write down the questions you hear most often on the phone. These are your goldmine.
Common HVAC FAQs:
Bad: "Our pricing varies based on the job."
Good: "A new AC installation typically ranges from $3,500 to $6,500 depending on your home size and the system you choose. We offer free estimates — just tell the chatbot your zip code and we'll schedule a visit."
The good answer is specific, helpful, and moves the conversation forward.
Starter Plan: Submit your FAQ list during onboarding. The team adds them to the chatbot's knowledge base.
Pro & Premium Plans: You get portal access to add, edit, and remove FAQs yourself. Changes go live within minutes.
Group your FAQs by category:
The chatbot logs every conversation. Review the "unanswered questions" report in your portal. These are questions the chatbot couldn't answer confidently. Each one is a candidate for a new FAQ.
Use the exact phrasing your customers use. Don't write "What is the cost of a residential heating, ventilation, and air conditioning system replacement?" Write "How much for a new furnace?" The chatbot matches questions better with natural language.
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