In HVAC, speed wins. The shop that calls back first often gets the job. But when you're on a service call or driving between jobs, you can't answer every lead immediately.
A Premium ($199/month) CoolerDesk customer in Houston solved this with SMS alerts. Here's how.
When a lead comes into the Houston shop's chatbot, the system evaluates the conversation and sends a text message to the owner's phone — but only when it matters.
The bot triggers SMS alerts for:
Non-urgent conversations — like "how much for a tune-up?" — are captured and queued for next-day follow-up without buzzing the owner.
Here's a real example of how it played out for a Houston homeowner in July:
1. 9:14 PM — Homeowner visits the site. "My AC stopped working. I have a 3-year-old and it's 88 degrees inside."
2. 9:14 PM — Chatbot responds: "I'm sorry to hear that. Let me get some details and send help."
3. 9:15 PM — Bot collects name, address, system details, and sends an SMS to the shop owner.
4. 9:16 PM — Owner reads the SMS while finishing dinner. He calls the homeowner back.
5. 9:22 PM — He's confirmed the job and dispatched a tech.
6. 10:45 PM — AC is running again. The homeowner is relieved. The tech is on to the next call.
Total time from site visit to tech dispatched: 8 minutes.
Over a 60-day peak-season period:
| Metric | Value |
|---|---|
| SMS alerts sent | 87 |
| Callback within 5 minutes | 71 (82%) |
| Jobs booked from SMS alerts | 64 |
| Average job value | $420 |
| Revenue from SMS-alert leads | $26,880 |
| Alerts ignored (not actionable) | 2 |
The 87 alerts represent about one-third of all leads. The other two-thirds were handled entirely by the chatbot — questions answered, maintenance plans sold, appointments scheduled.
The Premium plan includes priority SMS routing, customizable alert triggers, and multiple phone numbers for dispatch. For a shop doing 100+ leads per month, it's worth the upgrade from Pro:
The Houston shop chose Premium because they wanted to filter the noise. They only get buzzed for the leads that matter.
> "SMS alerts turned my phone into a remote control for my business. I get a text, I read the lead summary, I decide if I can take the job. Most of the time I call back and book it before the customer even closes the browser."
Speed-to-lead is the single biggest factor in winning HVAC jobs. SMS alerts make speed automatic — even when you're on a ladder.
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