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Dallas HVAC Co: From 0 to 30 Leads/Month

The Starting Point

A Dallas HVAC company with 4 techs was getting leads — but not enough. They were averaging about 10 leads per month from their website, mostly through a contact form that people either ignored or filled out with just a name and email.

Their Google Ads were driving traffic. Their site wasn't converting it.

The Problem Was Specific

After looking at their analytics, the pattern was clear:

• 200+ visitors per month were landing on the site
• Most left within 30 seconds
• The contact form had a 4% conversion rate at best
• Phone calls were down — more people preferred to text or chat than call

They were paying for traffic they couldn't capture.

What Changed

They replaced their static site with a CoolerDesk AI website. Same domain, same branding, but now with a chatbot that actively engages visitors.

The key features they used:

• Proactive chat — the bot sends the first message after 10 seconds: "Need help with your AC or heating? Let me check if we service your area."
• Instant pricing answers — visitors get useful ballpark pricing without picking up the phone
• SMS lead alerts — every lead hits the owner's phone in real time
• Context capture — the bot collects the full story before routing

The 90-Day Numbers

| Month | Website Visitors | Leads Captured | Phone Calls | Total Leads |

|---|---|---|---|---|

| Month 1 | 215 | 9 | 7 | 16 |

| Month 2 | 280 | 18 | 8 | 26 |

| Month 3 | 310 | 24 | 6 | 30 |

By month 3, they hit 30 leads per month — triple their starting point. And 80% of those came through the chatbot, not the phone.

What Made the Difference

The owner pointed to three things:

1. The chat started conversations that wouldn't have happened. People who never filled out a form were happy to type "how much for a new furnace?"

2. The bot worked after hours. 40% of leads came between 6 PM and 8 AM — times when no one was answering the phone.

3. SMS alerts meant faster callbacks. The owner texted back leads within minutes, even while he was in the field.

The Cost per Lead

Before CoolerDesk: $800/month on ads ÷ ~10 leads = $80 per lead.

After CoolerDesk: $800/month on ads + $99/month Pro = $899 ÷ 30 leads = $30 per lead.

Same ad spend. Better conversion. 62% lower cost per lead.

The Owner's Take

> "I was spending money to bring people to my site and then losing them. The chatbot made every ad dollar count. We went from 10 leads a month to 30 without spending a dime more on marketing."